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Innovative design meets functional living at London

Nov , 9
Innovative design meets functional living at London

18 August 2020

Ferro Property Group is preparing to sell the last of its deluxe London Residences in West End, proving that unique lifestyle product will come out on top, even in today’s challenging market.

The boutique, family-owned property development firm said London Residences was expected to completely sell out before construction was completed at the end of the year, with 100 percent of sales going to owner occupiers.

Twenty of the 24 home-sized residences had been snapped up, with the remainder attracting keen interest from owner occupiers looking to secure their dream inner city lifestyle.

Company Director Marco Ferro said the eclectic atmosphere of West End, which was akin to London’s cultural melting pot, coupled with the building’s sophisticated form and function were the key drawcards for professionals working in the area and downsizers refusing to compromise their lifestyle.

“The buyers we’re talking to are serious about purchasing which is a sign that clients in this end of the market haven’t been adversely affected by the coronavirus pandemic,” Mr Ferro said.

“The strong enquiry reflects the fact that this is a unique product which really does set the standard for boutique living, from the high-quality design and interiors to the incredible amenity and bustling West End location. There is nothing quite like it anywhere in Brisbane.”

Designed by award-winning architects Ferro Arch, the building form capitalises on natural light and cross-ventilation throughout the three- and four-bedroom apartments and common areas. 

The facade is a contemporary interpretation of classic architecture that is carried from the lobby to the rooftop retreat with its modern pavilion centred on landscaped outdoor living and dining. Residents even have access to a commercial kitchen to host fabulous events at their doorstep.

London Residences adopts the authentic, unpretentious approach to life that has long been associated with South Brisbane and is bringing back the true essence of West End.

Mr Ferro said another significant selling point was that London Residences had 100% owner occupancy.

“This is rare in a building of this scale and very attractive for those seeking security and capital growth,” Mr Ferro said.

“We also offer a lot of flexibility. For example, we originally started the journey with 27 residences on offer, but three owners have combined two homes together to create their ideal ‘super-apartment.’

“A favourite, also very rare feature of London, is that we’ve dedicated half of the second level to storage, so residents can store their off-season clothes and other items without cluttering up their beautiful homes.”

The collection of just 24 oversized residences is set on Bailey Street, just moments from Southbank and the CBD. To find out more about London Residences, visit ferrogroup.com.au, or contact the Display Centre (359 Montague Road, West End) on 1300 993 556 to make an appointment.

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